the heat is on was created to inspire a more creative, design-led approach to choosing radiators and towel rails. When planning interiors - choosing paint, wallpaper, artwork/frames - plus furniture & flooring—your radiators form a key part of the selection. They are permanent fixtures, often front and centre in a room, and they need to be considered as part of the full aesthetic.

With over 18 years in the industry, I bring a rare combination of technical expertise and design sensibility to the way heating is presented, filtered and chosen. Every product on the site is carefully curated from the best manufacturers in the industry—not just for performance, but for visual impact too.

We offer both electric (wired) and central heating (piped) radiators, and there is a clear distinction in how we present them. Using simple, intuitive icons—mirroring those in our logo—we make it easy to identify which product is which. Unlike many sites that offer confusing or misleading depictions of electric models, the heat is on ensures you are buying exactly what you see, clearly shown through detailed images.

This isn’t just an online store—it’s a creative tool. the heat is on is built like a visual lookbook, with clever filters, inspiring imagery, and thoughtful layouts that help you see radiators as part of a bigger design story. Whether you’re coordinating with colour palettes, interior styles, or architectural details, we’ve built the site to help you make confident, imaginative choices.

We couple every product gallery of the very best imagery with in-depth technical information that’s accurate, accessible, and experience-driven—so you get the support you need whether you’re a homeowner, designer, or installer.

Whether piped or wired, our goal is to raise the temperature—creatively, technically, and visually.